Venture Destinations

Updated promotional materials and new destination branding for the experts in luxury travel to the South Pacific.

Every year, Venture Destinations help hundreds of clients live their dreams and enjoy real, life changing moments in some of the world’s most breathtaking destinations.

Venture Destinations understand how personal and unique your dreams, your travel goals, and your own view of luxury, really are. Their team has over 75 years of experience planning travel to the South Pacific and have personally visited the recommended destinations more than 160 times.

The initial brief was to create some updated promotional materials, which truly portrayed the beauty of the locations they specialised in. The photographs spoke for themselves, so a focus on large imagery and subtle typography was used throughout.

Venture Destinations had also recently added Tahiti as one of their key locations and required a logo that both represented Tahiti and also worked alongside the existing Australia, Fiji and South Seas logos.

Using the national flower of Tahiti, the Tahitian gardenia, an illustration was created and placed within a square graphic and alongside typography that echoed the other location logos.